Overview

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

 

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Digital Customer Marketing Coordinator – Automation is responsible for the execution of global and localised customer centric programs and digital CRM programs across Burberry owned direct digital channels with a focus on email.

 

The DCM coordinator will be pivot in the planning and execution of email automated journeys and will play an important role in the development of audience targeting strategies with the objective to improve customers’ engagement and retention.

 

They will be an integral member of the Digital Customer Marketing team and the wider Channel innovation team. They will work closely day to day with extended email, digital Martech, data & analytics and the marketing team to ensure brand and product campaigns are executed to the highest standard.

 

The Digital Customer Marketing Coordinator will have exposure to the broader digital products, creative, marketing, commerce, and IT groups within Burberry, and gain a deep understanding of how Digital marketing impact wider marketing and business efforts.

 

They are passionate about Digital CRM and email and messaging channels and understand the complexities and nuances of customer centric activities and the importance of data and insight. They are a confident communicator, organised and with great attention to details, always seeking out best practise examples, and love to break down barriers with new ways of doing things.

 

RESPONSIBILITIES

  • Lead in the planning and execution of customer journeys and collaborate with key partners in defining strategies and messaging and execute programs.
  • Work closely with DCM Manager and Analytics and Insights team to identify opportunities within the customer database in order to target the right message to the right customer and devise the best customer journeys.
  • Set up emails’ target audiences and campaigns, including triggers and automated campaigns.
  • Performance analysis – including Weekly, Monthly and ad hoc marketing reporting on email activity and effectiveness and communicating to relevant stakeholders.
  • Provide actionable recommendations in order to continuously inform improvements to our email campaigns
    Plan and execute Test & Learn plans to optimise channel’s performance.
  • Collaborate with Personalisation and technical partners to drive relevancy and innovation within automated programs.
  • Manage Email and Messaging initiative, working with colleagues to highlight all creative, customer journey and technical requirements across CRM platforms, Data, .com to deliver email and messaging campaigns.
  • Drive innovation and fresh thinking on how best to acquire and use customer data to deliver business and brand goals and use of technology.

PERSONAL PROFILE

  • 2/3 year’s experience in marketing automation and innovation projects across digital channels with extensive email marketing and automation experience.
  • Experience in Messaging channels, including SMS, preferable.
  • Experience with ESP and Digital Marketing platforms
  • Strong understanding of Customer journeys and data.
  • Ability to effectively manage multiple assignments across teams in a fast-paced environment; exceptionally organized and detail-oriented.
  • An analytical thinker that can interpret numbers and data into actionable insights and learnings.
  • A Confident and articulate communicator capable of building strong collaboration in an organisation.
  • A can-do and problem-solving attitude
  • Demonstrates a strong work ethic and willingness to learn; enthusiasm is a must.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL – DIGITAL MARKETING || n/a ||

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