Overview

Up to £30,000 dependent on experience

** Hybrid/home working coming into our Folkestone office once a quarter** 

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their ‘Why’s it like that?’ curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

…And right now, we are looking for a CRM Executive to work in our Marketing part of our Insurnace business at an exciting time in Saga’s history. As a Group, Saga is taking to the seas in our brand new, luxury cruise ships, leading the market with innovative insurance and financial products.   

You will be responsible for all areas of communications- new customer acquisition, engagement, loyalty, advocacy and win-back, shaping the CRM action plan and creating multi-channel executions that deliver exceptional experiences to our customers. 

We utilise a suite of Adobe tools, therefore demonstrable experience of Adobe Campaign (or equivalent) is preferable. Knowledge of Adobe Target and Adobe Analytics would also be advantageous. 

 You will have experience of using a CRM system to execute multi-channel integrated campaigns, using a combination of SMS, DM, Outbound and Email deliveries, using dynamic content where possible to personalise content to our customers.  

And in return, you can look forward to all the responsibility and involvement of an integral role, providing you with a rewarding and fast-paced career with an excellent benefits package.   

If this is of interest to you then we would be keen to hear from you!

As a CRM Executive your top 5 responsibilities are: 

  • Initiating and progressing advanced CRM journeys helping to shape the CRM action plan and working with the team to plan and execute campaigns that deliver performance improvements. 

  • Fully utilising the tools and data available to design and deliver omni-channel campaigns covering all areas of communications- new customer acquisition, engagement, loyalty, advocacy and win-back, creating multi-channel executions, whilst delivering exceptional experiences to our customers. 

  • Analysis, segmentation and targeting of customers within internal database. 

  • Planning, creating, and executing multi-channel, automated campaigns, including email, postal, SMS and outbound. Covering all CRM aspects of the campaign, from data brief to post campaign reporting where required. 

  • Execution of multi-campaign testing programmes within campaign builds. 

  • Experience of CRM (specifically Adobe Campaign) incorporating integrated campaign delivery across multiple touchpoints, customer journey development, automation, multi-channel workflows and dynamic content delivery. 

  • Evidence of full ownership of CRM campaigns from inception through to analysis. 

  • Knowledge of Adobe suite of tools and new, emerging technologies. 

  • Knowledge of data integration and a passion for digital solutions. 

  • Excellent personal communication and presentation skills and able to come across as a professional, credible, respected representative of Saga. 

  • Strong levels of multi-tasking, prioritisation, and solution-orientated approaches. 

  • Sound understanding of a Financial Services regulatory environment. 

  • Superior professionalism with internal and external teams.  

  • Well organised and detail oriented. 

  • Ambitious personality who is open to helping with any task.  

  • Ability to work under pressure and meet deadlines. 

  • Educated to A level preferred, but experience is key. 

  • Proactive and positive mindset. 

  • Numerate and analytical. 

  • Self-sufficient and strong ownership skills. 

  • Technical thinker and able to think around problems to find effective solutions. 

  • A rigorous and logical thinker.  

  • High levels of drive, enthusiasm, and energy. 

  • Consistently challenges and suggests improvements. 

  • A natural ‘completer’ who concludes projects to full potential. 

Our values are:

  • Precision Pace – Always owning and making things happen.
  • Empathy – Always aware of others.
  • Curiosity – Always asking why.
  • Collaboration – Always one team, the Saga team!

Job Reference: saga/TP/48377/1945

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